Rowan’s latest yarn is Purelife Revive, which is made from 36% recycled silk, 36% recycled cotton, and 28% recycled viscose.
Rowan Purelife Revive is made from used garments which have been selected according to the silk, cotton and viscose content. These are then carded to make regenerated fibre, which is then spun into this beautiful, high quality yarn, which gives life to new hand knitting designs.
Did you really NEED another reason to love Rowan more?
Rowan’s new Purelife line of organic cotton yarn has been officially launched. The Purelife line has been designed “to make the least possible impact on the environment.”
Grown from sustainable sources, dyed with natural dyes, packed in a UV-degradable plastic bag, shipped with a brochure printed with vegetable ink on recycled paper, this may be the most eco-friendly yarn produced to date. And a cotton yarn, to boot – cotton is one of the most pesticide-heavy crops.
No word yet on what happens if you ship this super-green yarn across the Atlantic for sale. What with the jet fuel and the carbon footprint and all. I think Al Gore stands beside the highway and sheds a single tear.